Lasik - Parent’s Weekend Approved.

This campaign reframes LASIK through a painfully relatable college rite of passage: Parents Weekend. Gen X parents want to stay involved, but their attempts to relive the glory days can quickly veer into secondhand embarrassment. By showing a mom losing her glasses mid-party and spiraling into chaos she literally can’t see coming, the spot turns a clinical procedure into a social lifesaver. LASIK helps parents stay confident and in control, so the only thing their kids have to worry about is a quick hug goodbye, not becoming the star of everyone’s Snapchat story.

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When Parent’s Weekend Comes, Don’t End Up on Someone’s Snapchat Story.

Gen X parents are known as “helicopter parents” because they’re always hovering—and sometimes that means crash-landing right into their kids’ lives in the most embarrassing ways possible.