CHEWY - Your dog just figured out voice ordering.

Chewy shoppers already treat their pets like they run the house, so this idea just runs with that truth: what if they were literally in charge? By showing pets casually “ordering” their own toys and treats, the campaign turns subscription auto-replenishment into a relatable joke that feels true to real life. Using a comedic tone, the brand becomes the behind-the-scenes helper making pets’ very important demands happen. Basically, if pets run the house, Chewy handles the logistics.